Equiti, a pioneering fintech firm and world-class provider of multi-asset fintech products, is hiring an Automated Lifecycle Specialist for a fully remote position working closely with its Dubai-based Digital Product team, designing data-driven, multi-channel customer journeys across the client lifecycle.
About Equiti — Multi-Asset Fintech Leader
Company Focus: Multi-asset fintech products, from liquidity solutions to online trading platforms
Global Team: Over 400 global specialists across 9 languages
Regions Served: Europe, the Middle East, and Africa
Mission: Delivering accessible online trading products through education and accessibility
Team Structure: Digital Product department collaborating with Product, BI, Tech, and Commercial teams
Career Impact & Lifecycle Marketing Opportunity
Total Flexibility: Fully remote role collaborating with a Dubai-based team
Technical Ownership: Design, execute, and optimize data-driven, multi-channel customer journeys
Channel Range: Email, push, in-app, and WhatsApp campaign execution
Career Growth: Strong support for career development within a diverse, globally spread workforce
 Position Overview
As a Lifecycle Marketing Specialist, you will design, execute, and optimize data-driven, multi-channel customer journeys across the client lifecycle within a fast-paced fintech environment, leveraging segmentation, automation, and behavioral insights to deliver personalized experiences that drive activation, engagement, and conversion across both retail and B2B clients.
 Why This Role Matters: As Automated Lifecycle Specialist, you develop lifecycle strategies to convert, engage, and re-engage clients across key lifecycle stages, design and execute multi-channel campaigns across email, push, in-app, and WhatsApp, build and maintain behavioral and transactional audience segments to drive relevance and personalization, launch and optimize automated and trigger-based campaigns using data insights, run A/B tests across messaging, timing, frequency, and audience, support product and feature launches by driving adoption through lifecycle channels, and increase lifecycle contribution to client activation, trading activity, retention, and revenue, reporting on performance and generating insights for stakeholder reviews.
 Key Responsibilities
Lifecycle Strategy & Campaign Execution
- Develop lifecycle strategies to convert, engage, and re-engage clients across key lifecycle stages
- Design and execute multi-channel campaigns across email, push, in-app, and WhatsApp
Segmentation & Automation
- Build and maintain behavioral and transactional audience segments
- Launch and optimize automated and trigger-based campaigns using data insights
Testing & Analysis
- Run A/B tests across messaging, timing, frequency, and audience
- Analyze campaign and client behavior data to continuously optimize lifecycle performance
Product Support & Reporting
- Support product and feature launches by driving adoption through lifecycle channels
- Report on performance, generate insights, and support stakeholder reviews
Qualifications & Requirements
Experience Requirements
- 2+ years of experience in Lifecycle Marketing, CRM, or Marketing Automation within fintech, trading, or digital platforms
- Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, MoEngage, Twilio, etc.)
- Experience running multi-channel lifecycle campaigns (email, push, in-app, WhatsApp)
Essential Skills
- Strong understanding of client lifecycle, segmentation, and personalization
- Strong analytical skills with ability to convert data into actionable strategy
- Strong technical, analytical, and problem-solving mindset
- Good communication and cross-functional collaboration skills
- Self-driven and comfortable in fast-moving environments
About Equiti
Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products — from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa. At Equiti, financial opportunities can unlock potential for everyone, everywhere, delivered through accessible online trading products, education, and accessibility. Equiti refers to a group of companies consisting of seven regulated financial services companies licensed in their respective jurisdictions, plus tech and marketing hubs.
Career Excellence: Shape data-driven customer journeys within a pioneering fintech firm, combining marketing automation, behavioral insights, and multi-channel campaign expertise in a fully remote role.
Who Should Apply?
- Lifecycle Marketing & CRM Professionals: With 2+ years in fintech, trading, or digital platforms
- Marketing Automation Specialists: Experienced with Braze, Salesforce Marketing Cloud, MoEngage, or Twilio
- Multi-Channel Campaign Managers: Skilled across email, push, in-app, and WhatsApp
- Data-Driven Marketers: Comfortable with segmentation, A/B testing, and behavioral analysis
- Remote-First Fintech Professionals: Comfortable collaborating with Product, BI, Tech, and Commercial teams
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