Calo delivers personalised, healthy meal plans through an app built by chefs, nutritionists and software engineers. It now wants a Head of Growth to move the business from media-buying-led performance marketing to an economics-driven growth engine across all its markets. This is a builder role, not a channel operator job.
About the Role
Calo launched in Bahrain in 2019 and now serves 7 countries. As Head of Growth you will own end-to-end growth performance across all its markets: performance marketing, lifecycle and CRM, SEO and conversion rate optimisation, and a growth analytics function you will hire and lead. You will redefine CAC, LTV, payback and contribution margin frameworks, set up incrementality testing and move reporting from CPA to contribution margin.
Career Impact & Growth Opportunity
You will report to the Chief Demand Officer, lead a central growth team and work in a matrix with country GMs, demand leads, product growth squads, finance and data teams. The listing frames this as a chance to build a growth operating system from the ground up for a company with global ambitions.
Why This Role Matters
Growth that looks good on a dashboard but loses money does not last. Tying spend to contribution margin and payback makes growth profitable and repeatable.
Key Responsibilities
- Standardise CAC, LTV, payback and contribution margin frameworks across regions
- Lead central performance marketing, standardise paid media testing and run incrementality tests such as geo-testing and holdouts
- Grow CRM into a full lifecycle engine with retention modelling and churn reduction
- Own landing page experimentation, A/B testing governance and conversion improvement
- Hire and lead a growth analytics team and prepare mature markets for marketing mix modelling
- Work with Finance on budget reallocation across markets
- Align with country GMs, product growth squads and brand marketing through shared KPIs
Qualifications & Requirements
- 8-12+ years in growth leadership roles
- Direct subscription DTC experience (described as non-negotiable)
- Experience at $100M+ revenue scale and managing $10M+ annual marketing budgets
- Proven incrementality testing and growth analytics building experience
- Commercial fluency in contribution margin, payback modelling and budget allocation
- Preferred: multi-region centralised growth experience, MMM experience and AI fluency in creative testing
About This Opportunity
The hiring journey in the listing has five steps: a screening meeting, a technical interview with the hiring manager, a live case study, a culture-fit interview and the offer stage. No salary is stated, so ask about pay, bonus and benefits early.
Who Should Apply
Senior growth and marketing leaders from subscription or DTC businesses who think in margins and experiments, not just ad metrics, should apply. Calo invites candidates to stand out with a Loom, deck, Notion page or video explaining why they fit.
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