Cattlytics is expanding into the US market and needs a Livestock Sales Representative, listed as Sales & Customer Acquisition Lead, to win ranch customers and shape how the company sells. You will speak with ranch owners, feedlot operators and herd managers, then turn those conversations into signed deals and useful product feedback.
Job Snapshot
Market: US cattle and ranching industry
Product: Livestock management software for cattle recordkeeping, activity tracking, reporting and mobile/offline use
Customers: Ranch owners, cow-calf producers, feedlots, consultants, vets and cattle associations
Position Overview
This is an early-stage, hands-on sales role. You will run the full sales cycle, from outreach and discovery calls to demos, proposals, pricing talks and contract closure. Just as important, you will learn how ranchers choose and adopt software, then build the US ranch sales playbook. Agriculture technology sales is a fast-growing field, so this position offers real ownership and room to grow.
Why This Role Matters: You are the first voice of Cattlytics with US ranchers. What you learn will guide product, pricing and marketing.
Key Responsibilities
- Find and engage ranch owners, feedlot operators, consultants, vets and cattle associations through calls, email, LinkedIn and industry events.
- Manage the full sales cycle, including discovery, tailored demos, proposals and negotiation.
- Build partnerships with associations, feed suppliers, EID/RFID providers and sale barns.
- Run customer discovery and document objections, pricing feedback and buying triggers.
- Create and refine the US ranch sales playbook.
- Support onboarding and find upsell opportunities with Customer Success.
- Track competitors and keep the CRM and pipeline forecasts accurate.
Qualifications & Requirements
- Bachelor’s degree in Business, Agriculture, Marketing, Economics, Animal Science or a related field.
- 2+ years in B2B SaaS, livestock technology, agribusiness or enterprise sales.
- Experience selling to US customers, ideally in agriculture, ranching or SMB markets.
- Proven record of meeting or beating sales targets.
- Strong consultative selling, presentation, negotiation and CRM skills.
- Comfortable with phone outreach and willing to work US business hours.
- Added by the poster: 2+ years of work experience with livestock.
Application Tip
Show real numbers: quotas met, deals closed and the size of accounts you managed. Explain your livestock background clearly, since it is a listed requirement, and highlight any CRM tools you use.
Who Should Apply?
- AgTech and SaaS Sellers: Ready to focus on the cattle market.
- Livestock Industry Professionals: With sales or account experience.
- Agribusiness Reps: Who enjoy building trust with ranchers.
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