TikTok — the world’s leading destination for short-form mobile video, with a mission to inspire creativity and bring joy — is seeking a senior, analytically exceptional Measurement Partner — Centre of Excellence for its Dubai team. Operating as a key regional specialist and individual contributor, this high-impact role solves complex performance-advertising measurement challenges across the designated region, partners with regional measurement, product, and sales teams, analyses sophisticated data sets, optimises ad campaigns, and leads deep analytical initiatives including prototyping measurement tooling and designing experimental methodologies that directly shape TikTok’s broader regional measurement strategy.
About TikTok — Inspiring Creativity. Bringing Joy. Measuring What Matters.
Company: TikTok — the world’s leading short-form mobile video platform, with global headquarters in Los Angeles and Singapore and offices including Dubai
Measurement Team Mission: Demonstrate and improve the effectiveness of advertising on TikTok — partnering with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and drive stronger business outcomes
Role Position: Senior regional specialist — at the intersection of sales, product, analytics, and marketing — leading full funnel measurement strategy and analytical innovation across the MENA region
Culture: “Always Day 1” mindset — curiosity, humility, impact-driven innovation, and resilience in a fast-growing global tech company
Why This Measurement Partner Role Stands Out
TikTok Brand & Regional Scope: Lead measurement strategy for one of the world’s most innovative and fastest-growing digital advertising platforms — with regional impact across MENA from Dubai
Centre of Excellence Authority: Prototype measurement tooling, design experimental methodologies, and produce ad effectiveness meta-analysis that influences TikTok’s broader regional measurement strategy — not just execute existing playbooks
Full Funnel Mastery: Branding and performance objectives — upper, mid, and lower funnel measurement across TikTok’s complete advertising product suite
Cross-Functional Influence: Sales, product, analytics, and marketing — the rare individual contributor role with genuine strategic influence across four major TikTok business functions
Position Overview
This Measurement Partner — Centre of Excellence at TikTok in Dubai collaborates with sales and measurement teams to develop and implement regional measurement strategies that drive business growth, supports the ideation and prototyped deployment of custom insights, ad effectiveness meta-analysis, and tooling for large-scale data environments, acts as a regional specialist on full funnel measurement across cross-functional projects, designs and tests bidding, targeting, and optimisation methods for new product and feature development, tracks and reports advertiser success metrics, develops and maintains dashboards, reports, and tools to track Source of Truth (SoT) and key performance indicators, analyses data from ad performance, user behaviour, and market trends, and provides actionable insights and recommendations to sales and measurement teams to optimise ad campaigns and improve ROI.
Why This Role Matters: As Measurement Partner — Centre of Excellence at TikTok Dubai, you are the analytical authority that answers the hardest questions in the UAE and MENA digital advertising market: Is this TikTok campaign actually working? How do we know? By how much is TikTok driving brand lift, purchase intent, or conversion compared to other channels? What measurement approach gives the advertiser — and TikTok — the most accurate, defensible, privacy-compliant answer? For brands investing millions in TikTok advertising, the measurement methodology you design, the dashboards you build, and the insights you communicate determine how much of that investment continues, grows, and shifts from competitors. Your analytical work is both the commercial case for TikTok and the proof of its value.
Key Responsibilities
Regional Measurement Strategy & Business Growth
- Collaborate with sales and measurement teams across the region to develop, implement, and lead regional measurement strategies that directly drive advertiser business growth and TikTok commercial outcomes
- Act as a regional specialist on full funnel measurement — contributing to cross-functional projects spanning branding, performance, and conversion objectives across TikTok’s advertising product suite
- Track and report advertiser success metrics — supporting and growing adoption of TikTok measurement solutions across the MENA region through compelling, data-backed case studies and insights
- Stay current with industry trends, best practices, and emerging measurement methodologies — continuously improving TikTok’s regional measurement capability and competitive positioning
Analytical Innovation, Tooling Prototyping & Experimental Design
- Support the ideation, creation, and prototyped deployment of sophisticated custom insights, ad effectiveness meta-analysis, and measurement tooling for large-scale data environments used by wider measurement teams
- Design and test bidding, targeting, and optimisation methods — supporting new TikTok product and feature development with rigorous experimental methodology
- Design experimental methodologies that directly shape TikTok’s broader regional measurement strategy — contributing to measurement innovation that extends beyond standard playbooks
- Support privacy-first measurement innovation — developing approaches that maintain advertiser effectiveness measurement rigor while respecting evolving data privacy requirements
Dashboard Development, Data Analysis & Stakeholder Insights
- Develop and maintain dashboards, reports, and tools to track Source of Truth (SoT), key performance indicators (KPIs), and measure campaign effectiveness for advertisers across the region
- Analyse and interpret data from multiple sources — ad performance, user behaviour, and market trends — synthesising complex datasets into clear, actionable business intelligence
- Provide actionable insights and recommendations to sales and measurement teams to optimise ad campaigns and improve ROI — translating complex analytical findings into commercially relevant language
- Communicate measurement strategies, experimental results, and campaign performance insights effectively to advertisers, agencies, and internal cross-functional stakeholders
Qualifications & Requirements
Minimum Qualifications
- Bachelor’s Degree in a quantitative field — Statistics, Mathematics, Economics, Computer Science, or equivalent
- Strong, proven experience in analytics and digital advertising from large marketing-related organisations or measurement suppliers
- Proven experience in Data Science, Data Analysis, Measurement, or a closely related field
- Demonstrated ability to drive projects independently and influence cross-functional stakeholders in a matrixed environment
- Strong analytical and problem-solving skills — ability to interpret complex data sets and communicate insights effectively to both technical and non-technical audiences
- Excellent communication and collaboration skills — comfortable working closely with regional sales, product, and analytics teams
- Exceptional time management and goal-oriented task management skills — delivering high-quality analytical outputs across multiple concurrent projects
Preferred Qualifications
- Experience working within the regional digital advertising ecosystem — including media agencies and complex, data-driven marketing organisations across MENA
- Experience with executing custom analytical work using SQL, HIVE, R, or Python in large-scale data environments
- Proficiency in data analysis and visualisation tools — SQL, Excel, Tableau, Power BI
- Familiarity with privacy-first innovation for marketing measurement systems — understanding how measurement evolves in a post-cookie, privacy-first environment
About TikTok — Always Day 1
TikTok is the leading destination for short-form mobile video — a platform that has redefined how people create, discover, and connect with content globally. Guided by a mission to inspire creativity and bring joy, TikTok’s global, diverse teams operate across Los Angeles, Singapore, New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives — and to fostering an “Always Day 1” culture of curiosity, humility, resilience, and innovation. In the Measurement team, you help TikTok’s most important advertisers understand and maximise the value of their investment — shaping how the platform measures and demonstrates its advertising effectiveness at a regional and global scale.
Career Excellence: Lead advertising measurement strategy across MENA at TikTok Dubai — SQL, Python, Tableau, full funnel analytics, and ad effectiveness innovation.
Who Should Apply?
- Digital Advertising Measurement Specialists: With strong experience in ad effectiveness, full funnel measurement, campaign analytics, or marketing measurement from large digital advertising or media organisations
- SQL & Python Analytics Professionals: With experience executing custom analytical work in large-scale data environments — HIVE, SQL, Python, or R applied to advertising performance and user behaviour datasets
- Tableau & Power BI Dashboard Developers: With experience designing and maintaining KPI dashboards and Source of Truth reporting systems for digital advertising measurement programmes
- MENA Digital Marketing Analysts: With regional advertising ecosystem experience — media agencies, data-driven marketing organisations, or measurement suppliers operating across the UAE and GCC markets
- Full Funnel Measurement & Brand Lift Experts: Who design and execute experimental measurement methodologies — A/B testing, brand lift studies, ad effectiveness meta-analysis — to demonstrate campaign ROI for digital advertisers
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