PwC Deutschland is hiring a Marketing Data Scientist (w/m/d) for its Consulting business in Düsseldorf, starting as soon as possible. You will help clients improve marketing and customer engagement with data, with no core working hours, 30 vacation days, the chance to work temporarily in over 40 countries and master’s funding.
About the Team
Employer: PwC Deutschland, building trust in business and society
Team: Customer Transformation, advising on marketing, pricing, sales, commerce and service
Platforms: Cloud platforms, with global partnerships with Salesforce and SAP
Way of Working: Interdisciplinary teams, from concept to implementation and staff training
Benefits & Career Opportunity
Flexibility: Mix of office days and home office, no core hours and temporary work in 40+ countries
Growth: Internal academy, secondments, mentoring and master’s funding
Time: 30 vacation days and an annual working-time account for overtime
Health: Own company health insurer, check-ups, free company sport and discounted Urban Sports Club
Position Overview
As Marketing Data Scientist, you help clients use data to improve marketing and customer engagement strategies and measurably raise the value of customer relationships. With your team, you build solutions for customer analytics, marketing mix modeling, attribution, personalisation and next-best-action. You design, train and validate machine learning models, for example for segmentation, forecasting, A/B testing and customer lifetime value, and carry solutions from data exploration and feature engineering through deployment, monitoring and retraining. You turn model results into clear recommendations for business teams, CRM, analytics and marketing technology.
Why This Role Matters: Marketing is one of the richest areas for applied data science, and consulting gives you many clients and problems. PwC offers an academy, secondments and master’s funding, plus unusual flexibility including temporary work in more than 40 countries.
Key Responsibilities
Consulting
- Help clients optimise marketing and customer engagement strategies with data and measurably raise customer value
Analytics & Modelling
- Build solutions for customer analytics, marketing mix modeling, attribution, personalisation and next-best-action
- Design, train and validate machine learning models for segmentation, forecasting, A/B testing and customer lifetime value
Delivery & Teamwork
- Take solutions from data exploration and feature engineering to deployment, monitoring and retraining
- Turn model results into clear recommendations for business teams, CRM, analytics and marketing technology
Qualifications
Education
- Degree in data science, business informatics, statistics, mathematics, marketing analytics or a comparable field
Experience & Skills
- At least 2 years in data science, AI, marketing analytics or customer analytics, with data-driven marketing solutions
- Confident with Python and SQL and experience with cloud platforms such as Azure, AWS or GCP
- Knowledge of data warehouses, BI tools or customer data platforms is desirable
Personal & Language
- Very good German and English, written and spoken
- Able to explain complex analyses clearly and work in a structured way
About PwC Deutschland
PwC Deutschland says it works to solve important challenges, create lasting results and build trust in business and society. The Customer Transformation team advises clients on marketing, pricing, sales, commerce and service, uses innovative cloud platforms and is a global partner of Salesforce and SAP.
How to Apply: For questions about the role or application, contact Derya Wiemuth on +49 1516 3475878. The posting gives no email address, application link or salary figure, so apply through the PwC careers page.
Who Should Apply?
- Data Scientists: With marketing experience
- Marketing Analysts: Moving into machine learning
- Statisticians: Wanting consulting variety
- Customer Analytics Specialists: With Python and SQL
- Düsseldorf Professionals: Seeking flexibility and a master’s funding option
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