This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Paid Social, Insurance, based in the United Arab Emirates. This is a senior, hands-on performance marketing leadership role focused on owning paid social for a high-potential insurance vertical across Meta and TikTok.
About the Role
Core Focus: End-to-end paid social ownership for the insurance vertical across Meta and TikTok
Scope: Budget allocation, bidding, creative testing, attribution, compliance, and margin
Scale Ambition: Scaling monthly investment significantly while protecting contribution margin
Application Process: Managed through Jobgether’s AI-powered matching process
Career Opportunity in Remote Performance Marketing Leadership
Location Flexibility: Fully remote, open to candidates in the United Arab Emirates
High-Impact Ownership: End-to-end ownership of a strategically important paid acquisition channel
Cross-Functional Access: Working directly with creative, product, compliance, and business leadership
Career Growth: Shape a growing channel rather than maintain an established playbook
Position Overview
This Head of Paid Social role involves owning the end-to-end paid social strategy and execution for the insurance vertical across Meta and TikTok, with direct accountability for spend, pacing, performance, and contribution margin. You will manage budget and bid strategies, lead a high-velocity creative testing roadmap, scale monthly investment while maintaining target margins, build a documented paid social playbook, and navigate advertising and regulatory constraints proactively.
Why This Role Matters: As Head of Paid Social, you take full end-to-end ownership of a strategically important, high-potential paid acquisition channel in a regulated insurance vertical, directly influence budgets, testing strategy, creative direction, and growth decisions with significant autonomy, build repeatable testing frameworks and playbooks that raise the effectiveness of the wider paid media team, work closely with senior marketing, product, and compliance stakeholders without unnecessary layers, and shape how paid social scales rather than simply maintaining an existing approach.
Key Responsibilities
Strategy Ownership & Budget Management
- Own end-to-end paid social strategy and execution across Meta and TikTok, with direct accountability for spend and margin
- Manage budget and bid strategies, balancing ROAS and contribution dollars for profitable growth
- Scale monthly paid social investment substantially while maintaining target margins
Creative Testing & Performance Diagnostics
- Develop and lead a high-velocity creative testing roadmap with creative strategists and production teams
- Monitor performance closely, diagnose shifts, and take decisive corrective action
- Use tracking and attribution data to validate performance and identify data-quality issues
Compliance, Playbooks & Cross-Functional Partnership
- Build a documented, repeatable paid social playbook for use across the wider buying team
- Establish working relationships with Meta and TikTok representatives, pursuing allowlisting and escalation support
- Partner with product, compliance, and business leadership on funnel and acquisition strategy
- Navigate advertising and regulatory constraints proactively to keep campaigns scaling compliantly
Qualifications & Requirements
Experience Requirements
- 4+ years of hands-on paid social buying experience in performance marketing, affiliate marketing, or lead generation
- Proven experience managing at least $250,000 in monthly paid social spend
- Deep expertise with Meta Ads, including campaign structure, bidding, and performance diagnostics
- Significant TikTok advertising experience at meaningful scale, including allowlisting and vertical restrictions
- Experience working in a compliance-heavy or regulated industry such as insurance, lending, credit, or healthcare
Essential Skills
- Strong knowledge of tracking and attribution, including pixel and server-side events
- Demonstrated ability to connect paid media activity to P&L outcomes and margin
- Strong analytical, problem-solving, and decision-making skills
- Excellent cross-functional communication skills across creative, product, compliance, and business teams
Preferred Qualifications
- Experience with auto insurance or another regulated lead-generation vertical
- Familiarity with advertorial or direct-response funnels, landing page conversion testing, AI-powered creative tools, and Looker
About This Opportunity
This role offers a fully remote working environment with flexibility to work from anywhere within applicable location requirements, high-impact leadership with end-to-end channel ownership, and significant autonomy over budgets, testing strategy, and growth decisions. This position is listed on behalf of a partner company through Jobgether, which uses an AI-powered matching process to review applications quickly and fairly against the role’s core requirements, sharing a shortlist directly with the hiring company for final decisions.
Career Excellence: Own end-to-end paid social growth for a regulated insurance vertical, fully remote.
Who Should Apply?
- Senior Paid Social Leaders: With 4+ years managing $250K+ monthly spend
- Meta & TikTok Specialists: With deep platform-specific expertise at meaningful scale
- Regulated Industry Marketers: Experienced in insurance, lending, credit, or healthcare verticals
- Margin-Focused Performance Marketers: Comfortable connecting paid media to P&L and contribution margin
- Cross-Functional Leaders: Skilled partnering with creative, product, and compliance teams
Recently Opening Job👇
