Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring an AI-First UI/UX Design Manager to own the design function behind Puffy.com — full authority over the design system, site experience, AI-first workflow, CRO experimentation, and the design team, reporting directly to the CEO.
About the Company — Puffy’s AI-First DNA
Brand Status: Top 5 US mattress brand with over $1 billion in sales
AI Maturity: AI-first since December 2023, with Figma AI running in live production
Culture Recognition: Great Place to Work Certified
Leadership Access: Direct collaboration with a Forbes Council Member CEO
Team Diversity: International team collaboration across 16+ nationalities
Career Impact & Design Leadership Opportunity
Location Flexibility: Remote from anywhere, or Dubai HQ with 0% income tax and relocation/visa support
Full Ownership: End-to-end control of the design system, AI workflow, CRO roadmap, and team
Growth Path: Director of Design → VP Design, compressed from 4-5 years to 1-2 years
Career Growth: Leaders Club recognition, ‘We Are’ Champion of the Month, and quarterly CEO roadmap influence
Position Overview
This role exists to convert design output into measurable conversion gains, building the AI-first workflow, design system, and team operating rhythm that let the site’s design engine run and scale without day-to-day executive involvement. The scope is scarce: simultaneous ownership of the design system, the AI-first workflow, the CRO testing roadmap, and the team, with a direct line to the CEO and no layers in between.
Why This Role Matters: As AI-First UI/UX Design Manager, you own the design function end to end across Home, Category/PLP, PDP, Cart/Checkout, editorial pages, and paid-media LPs, develop and enforce an AI-first workflow that cuts handoff time by 40% within your first year, execute a CRO roadmap of A/B and multivariate tests against the add-to-cart lift target, build prompt libraries and review workflows for product copy, FAQs, and localized variants, design for conversational shopping including natural-language search and guided finders, bake WCAG 2.2 accessibility into the design system with AI-assisted audits, and translate design decisions and experiment results into narratives the CEO acts on in quarterly roadmap reviews.
Key Responsibilities
Design System & AI Workflow Ownership
- Lead IA, wireframes, high-fidelity comps, prototypes, and motion specs across all site sections
- Maintain tokens and components that keep AI-generated variants brand-consistent and fast
- Decide how AI enters the pipeline — which tools, guardrails, and human QA gates
CRO & Conversion Experimentation
- Execute a CRO roadmap of A/B and multivariate tests against the add-to-cart lift target
- Own on-site recommendation UI patterns: placements, card density, and explainer microcopy
AI-Shaped UX & Accessibility
- Design for conversational shopping — natural-language search, guided finders, PDP Q&A — with engineering
- Bake WCAG 2.2 into the design system with AI-assisted audits paired with manual review
Team Leadership & Executive Reporting
- Move team operations from sequential to agile with kickoff huddles, resourcing, and mentorship
- Hold the standard on handoff quality through Dev Mode and structured specs
- Translate design decisions and experiment results into narratives the CEO acts on
Qualifications & Requirements
Experience Requirements
- 7-10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing a design team
- A portfolio showing shipped PDP/PLP/Checkout improvements tied to clear business metrics
- Proven experience implementing GenAI tools into a professional design pipeline
Essential Skills
- Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility
- Clear understanding of prompt engineering, quality control, and brand governance
- Familiarity with AI-shaped UX patterns: conversational search, assistant UI, recommendation modules
- Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth teams
- Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema
About Puffy
Puffy is a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, AI-first since December 2023, where every design proposal ships with an AI review link and Figma AI runs in the live production pipeline. Great Place to Work Certified, Puffy offers direct collaboration with a Forbes Council Member CEO and an international team spanning 16+ nationalities, driven by a culture of ownership, urgency, and excellence.
Career Excellence: Own the entire design function for a $1 billion+ D2C brand with direct CEO access, an accelerated path to VP Design, and the option of a 0% income tax Dubai HQ.
Who Should Apply?
- Senior E-Commerce Design Leaders: With 7-10 years of experience and a proven CRO-driven portfolio
- AI-Native Design Managers: Experienced integrating GenAI tools into professional design pipelines
- Figma Experts: Deeply skilled in components, variables, and Dev Mode workflows
- CRO-Focused UX Strategists: Comfortable running A/B and multivariate testing roadmaps
- Remote-First Executives: Seeking direct CEO access and full functional ownership
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