Careem — the Greater Middle East’s pioneering Everything App, operating across 70+ cities in 10 countries and entering an ambitious AI-powered growth chapter — is seeking a talented Senior Merchandising Executive in Dubai. This strategic, high-impact role sits at the intersection of digital commerce, consumer behaviour, and platform growth — driving merchandising strategy across Careem’s fast-scaling verticals including Careem Food, Careem Quik, and Careem Shops. As a key contributor to Careem’s commercial and product teams, the Senior Merchandising Executive shapes the in-app merchandising experience for millions of users across the Middle East, North Africa, and Pakistan — in one of the region’s most exciting and technically advanced super-app environments.
About Careem — Building the Everything App for the Middle East
Company: Careem — the Greater Middle East’s Everything App, operating across Food, Quik (quick commerce), Shops, Rides, and Payments in 70+ cities across 10 countries
AI-Powered Chapter: Careem is now entering an AI-powered growth phase — with hyper-personalization, advanced recommendation systems, and data-driven merchandising at the heart of its product strategy
Scale: Millions of active users across the MENA region and Pakistan — making Careem’s merchandising decisions among the highest-impact in the regional digital commerce landscape
Culture: Dynamic, growth-oriented, and impact-driven — with remote work options, healthcare benefits, and genuine opportunities for learning and career advancement across the Careem platform
Why This Senior Merchandising Executive Role Stands Out
Super App Scale — Unmatched Middle East Reach: Shape merchandising strategy for the Greater Middle East’s leading super app — with product decisions that directly affect millions of users’ daily digital commerce experience across 70+ cities
Multi-Vertical Scope: Food, Quik, and Shops — three of the fastest-growing digital commerce verticals in MENA — offering a uniquely broad, commercially consequential merchandising portfolio
AI-Powered Personalization Context: Work alongside data scientists and engineers building hyper-personalization and recommendation systems — contributing merchandising expertise to Careem’s most technically ambitious AI-driven product initiatives
Career Trajectory: Careem’s super app expansion across new cities and verticals creates genuine, merit-based career mobility for Senior Merchandising Executives who deliver measurable commercial impact
Position Overview
This Senior Merchandising Executive at Careem in Dubai drives merchandising strategy and execution across Careem’s key digital commerce verticals — Food, Quik, and Shops — managing product assortment presentation, category visibility, promotional placements, and in-app merchandising experiences that maximise discovery, conversion, and revenue performance for the platform and its merchant partners. The role collaborates closely with product, data science, commercial, and marketing teams to deliver data-informed merchandising decisions, optimise category and product ranking strategies, support seasonal and campaign-driven merchandising programmes, and ensure a consistently compelling, personalised in-app experience for Careem’s millions of daily active users across the Middle East, North Africa, and Pakistan.
Why This Role Matters: As Senior Merchandising Executive at Careem in Dubai, you make the decisions that determine what millions of users across the Middle East see when they open the Careem app looking for food delivery, grocery pickup, or online shopping. When your category merchandising correctly surfaces the right restaurant, product, or deal at the right moment in the user journey — you are not just arranging a digital shelf. You are directly influencing whether a user converts or abandons, whether a merchant partner achieves the visibility their quality deserves, and whether Careem’s in-app experience feels curated and intelligent or generic and overwhelming. At the scale Careem operates — 70+ cities, 10 countries, AI-powered personalization — the cumulative commercial impact of excellent merchandising decisions is measured in tens of millions of dirhams of platform revenue annually.
Key Responsibilities
Merchandising Strategy & In-App Experience Design
- Develop and execute merchandising strategies across Careem’s Food, Quik, and Shops verticals — optimising product assortment presentation, category structure, collection curation, and promotional placement to drive discovery, conversion, and revenue performance
- Design and manage in-app merchandising placements — homepage banners, category collections, featured listings, promotional tiles, and search result merchandising — ensuring the right products and merchants are surfaced to the right users at the right moment
- Plan and execute seasonal, campaign, and event-driven merchandising programmes — aligning in-app experiences with Ramadan, National Day, promotional events, and merchant partnership campaigns across the MENA and Pakistan markets
- Work closely with the data science and personalization teams — ensuring merchandising decisions are informed by user behaviour data, conversion analytics, and AI-driven insights from Careem’s hyper-personalization infrastructure
Category Performance, Data Analysis & Optimisation
- Monitor and analyse category and product performance metrics — conversion rates, click-through rates, basket size, and revenue contribution — using data tools and dashboards to identify optimisation opportunities across all active merchandising programmes
- Conduct and interpret A/B tests on merchandising placements, ranking logic, and promotional structures — applying rigorous analytical thinking to measure the commercial impact of merchandising decisions at Careem’s scale
- Identify and address merchandising gaps — product categories with low visibility, merchant partners underperforming due to placement issues, or user segments not receiving adequately personalised product discovery experiences
- Collaborate with the product team on ranking algorithm inputs and category visibility logic — providing merchandising expertise that strengthens the connection between AI-driven personalization and commercial merchandising intent
Merchant Partner Collaboration & Cross-Functional Teamwork
- Partner with Careem’s commercial and account management teams to support merchant partner merchandising needs — ensuring high-quality, well-assorted merchant catalogues receive the in-app visibility they deserve
- Collaborate with marketing, product, engineering, and data science teams — contributing merchandising strategy to cross-functional initiatives across Careem’s Food, Quik, and Shops product roadmaps
- Provide merchandising recommendations for new market launches, vertical expansions, and platform feature introductions — helping Careem replicate successful merchandising frameworks as the platform grows across new cities and countries
Profile & Experience
Essential Requirements
- Senior-level experience in digital merchandising, e-commerce category management, or digital retail — ideally gained in a product-driven, high-growth technology or digital commerce company operating at significant scale
- Strong analytical skills — ability to interpret e-commerce performance data, draw commercial conclusions, and translate insights into specific, testable merchandising decisions
- Experience with in-app or online platform merchandising — managing promotional placements, category structures, featured collections, and ranking logic in a consumer-facing digital product
- Excellent cross-functional collaboration skills — comfortable working with product managers, data scientists, commercial teams, and engineers in a fast-moving, multi-vertical super-app environment
- Understanding of the Middle East digital commerce market — familiarity with MENA consumer behaviour, cultural merchandising considerations, and the competitive landscape across food delivery, quick commerce, and online retail
About Careem — Everything App. Everywhere. For Everyone.
Careem is building the Everything App for the greater Middle East — combining Food delivery, Quik (quick commerce), Shops (online retail), Rides, and Payments into a single, super-personalised digital platform operating in 70+ cities across 10 countries, including UAE, Saudi Arabia, Egypt, Jordan, Pakistan, and beyond. Now entering an ambitious AI-powered growth chapter — with hyper-personalisation, transformer-based recommendation systems, and data-driven merchandising at its commercial core — Careem is the region’s most dynamic and technically sophisticated super-app employer. As Senior Merchandising Executive at Careem’s Dubai headquarters, you shape the in-app experiences that millions of users in the Middle East interact with every single day — driving discovery, conversion, and commercial outcomes at a scale and speed found nowhere else in the region’s digital economy.
Career Excellence: Drive merchandising strategy across Careem Food, Quik, and Shops — super app, AI-powered personalization, 70+ cities, Middle East’s Everything App in Dubai UAE.
Who Should Apply?
- Digital Merchandising Managers — E-Commerce & Super Apps: With senior experience managing in-app or online platform merchandising across food delivery, quick commerce, online retail, or equivalent high-velocity digital commerce verticals
- Category Management Specialists — MENA Digital Commerce: With strong category planning, assortment management, and promotional merchandising experience — in a product-driven company operating at regional or global scale
- Data-Driven Merchandising Executives: Who apply conversion analytics, A/B testing, and user behaviour data to merchandising decisions — able to measure the commercial impact of placement and ranking strategies with rigour
- E-Commerce Platform Merchandisers — Middle East: With familiarity with the MENA consumer market, Arabic-language merchandising considerations, and the cultural nuances that shape digital shopping behaviour across Careem’s 70+ city footprint
- Dubai-Based Digital Commerce Professionals: Seeking a senior merchandising role at the Greater Middle East’s most ambitious super app — contributing to Careem’s AI-powered growth chapter across Food, Quik, and Shops
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