Paires is where founders come to raise capital, pairing them with the right investors from a large, engaged global investor network. We are hiring a Head of Brand & Story to own how Paires shows up everywhere — the content published, the story the press carries, and the answers AI assistants give when founders ask about us. This is a “head of one” seat, reporting directly to the co-founders.
About Paires
Business Model: A two-sided platform pairing founders with the right investors
Status: Live with paying clients, profitable, and self-funded
Team Structure: A small, senior, flat team that ships fast
Approach: Agents manage relationships that turn investor pairings into meetings
Career Opportunity in Remote Brand & AI Visibility Strategy
Location Flexibility: Fully remote and async, open to candidates based in the UAE
Full Creative Authority: A green field role owning the whole public side of the company
Direct Access: Reports directly to the co-founders with real creative authority
Career Growth: First brand hire, shaping strategy, creation, placement, and measurement solo
Position Overview
This Head of Brand & Story role owns the narrative, the content itself, the citable layer that AI engines quote, earned media, the entity record across every platform, and the measurement loop tracking share of voice. You set the narrative and make the work — writing your own posts and scripts, running podcasts and sit-downs, structuring citable pages, pitching and landing press coverage, and maintaining one canonical company story everywhere.
Why This Role Matters:Â As Head of Brand & Story at Paires, you own the entire public-facing narrative of a profitable, self-funded startup from strategy through execution, shape how AI answer engines like ChatGPT cite and represent the company, work directly with co-founders with genuine creative authority and no bureaucracy, personally create content, land press coverage, and build the citable infrastructure that defines modern brand visibility, and take on a true green-field role as the company’s first brand hire.
Key Responsibilities
Narrative & Content Creation
- Own Paires’ voice, positioning, and the story founders and investors meet before they ever talk to the company
- Personally create short-form content on LinkedIn and X, plus long-form podcasts and sit-downs with founders and investors
Citable Layer & AI Visibility
- Build answer pages, comparison pages, and a newsroom structured so AI engines can parse, trust, and quote Paires
- Pitch and land earned media — trade press, newsletters, and podcast placements
- Produce a quarterly data asset that journalists want to cite
Entity Record & Measurement
- Maintain one canonical company story across every platform and directory
- Track the measurement loop: share of voice across AI answers and search, reach, inbound, and prospect mentions on calls
Qualifications & Requirements
Experience Requirements
- Have owned a brand’s public story end to end, with provable writing, placements, and growth numbers
- Live in the startup and venture world already — daily on LinkedIn and X, fluent in rounds, funds, and discourse
- Still personally do the making — hooks, posts, pages, pitches — not approving other people’s work
Essential Skills
- Understand how AI answer engines choose sources, with shipped work built for citation, structure, schema, and entity consistency
- Have personally landed press coverage, selecting targets by citation value rather than masthead vanity
- Want the whole canvas solo: strategy, creation, placement, and measurement, tied to revenue
Bonus Experience
- Time inside a fund, startup, or capital-markets business
- A data story that earned citations and coverage
- Hands-on time with AI visibility tracking tools
- Experience directing an external content vendor
What Paires Offers
This role is fully remote and async, with your day overlapping US Eastern time for a few hours rather than full US hours — meetings batch on Mondays and Thursdays, with the rest reserved for deep work. Paires provides the best AI tooling, paid, including Claude Code, Cursor, and top models, along with direct access to the co-founders, full creative authority, and a genuine green field as the company’s first brand hire, owning the whole public side of the company.
Career Excellence: Own the entire public narrative of a profitable startup, fully remote, with true creative authority.
Who Should Apply?
- Hands-On Brand Builders:Â Who have personally written, pitched, and grown a startup’s public story
- Venture & Startup World Natives:Â Fluent in the funding, funds, and founder discourse
- AI Citation & Answer Engine Strategists:Â Skilled in structuring content for AI engine trust and citation
- Earned Media Specialists:Â With a track record of personally landing high-value press coverage
- Solo Operators:Â Wanting full ownership of strategy, creation, placement, and measurement
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