A dynamic digital marketing team is hiring a PPC Specialist to manage and optimize paid advertising campaigns across search engines and social media, fully remote within the UAE. If you combine strong analytical skills with hands-on Google Ads expertise, this full-time role offers real ownership over campaign strategy and measurable business impact.
About the Role
The PPC Specialist manages paid advertising campaigns across search engines and social media platforms to drive qualified traffic, generate leads, and increase conversions. The role covers campaign planning, execution, performance analysis, and budget management, working closely with performance marketers, content creators, analytics specialists, and web teams to align paid media with broader marketing objectives.
Career Impact & Growth Opportunity
Paid media continues to be one of the fastest-growing areas of digital marketing across the UAE and the wider region. This remote PPC Specialist role builds advanced expertise in campaign strategy, conversion rate optimization, and analytics, positioning skilled marketers for progression into Senior PPC Manager, Performance Marketing Lead, or Digital Marketing Manager roles.
Why This Role Matters
Well-managed paid campaigns directly drive qualified traffic, leads, and revenue growth for the business. By continuously testing, analyzing, and optimizing performance, the PPC Specialist ensures every advertising dollar delivers measurable return on investment.
Key Responsibilities
Campaign Strategy & Execution
- Define campaign objectives, KPIs, audience targeting, budgets, and bidding strategies
- Conduct keyword research, competitive analysis, and audience segmentation
- Build, launch, and manage campaigns across Google Ads, Microsoft Ads, and social platforms
- Develop compelling ad copy and test creative variations, extensions, and messaging
Performance Optimization & Analytics
- Track CTR, CPC, CPA, ROAS, impressions, and conversions, adjusting bids and targeting accordingly
- Collaborate with content, design, and development teams to improve landing pages and conversion rates
- Implement and maintain conversion tracking, UTM parameters, pixels, and tag management systems
Reporting & Cross-Functional Collaboration
- Prepare weekly, monthly, and quarterly performance reports with actionable recommendations
- Monitor budget pacing and forecast traffic, leads, conversions, and ROI
- Share performance insights across marketing channels to align with SEO and content strategy
- Stay current on platform updates, industry trends, and new automation opportunities
Qualifications & Requirements
- Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
- At least 3 years of hands-on experience managing PPC and paid media campaigns
- Strong working knowledge of Google Ads, including search, display, and remarketing
- Experience with Google Analytics, tag management, and conversion tracking
- Proficiency in Excel or Google Sheets, including formulas and pivot tables
- Strong analytical skills and excellent ad-copywriting ability
- Familiarity with landing page optimization, A/B testing, and CRO
- Google Ads and/or Google Analytics certifications are a plus
About This Opportunity
This PPC Specialist role is a fully remote, full-time position open to candidates based in the UAE, offering ownership of paid media strategy across search and social platforms. It provides a collaborative, growth-focused environment with strong potential for advancement into senior performance marketing roles.
Who Should Apply
This role suits data-driven, results-oriented digital marketers who enjoy owning campaign performance end-to-end. Candidates with strong Google Ads expertise and a track record of improving ROAS through testing and optimization will thrive in this fully remote position.
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