At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. We are hiring a Growth Marketing Specialist, MEA (Middle East & Africa) in the United Arab Emirates to support the execution, optimization, and operational management of paid media campaigns across key MEA markets.
About the Role
Core Focus: Execution-focused paid media campaign operations across MEA markets
Platforms: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and regional platforms
Scale: iHerb ships over 50,000 products from 1,800+ brands to customers in 180+ countries
Company Mission: Making health and wellness accessible to all
 Career Opportunity in UAE Growth & Performance Marketing
Strategic Location: United Arab Emirates — a key market within iHerb’s MEA growth strategy
Global Brand Scale: The world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements
Cross-Functional Exposure: Partnering with creative, localization, analytics, and regional stakeholders
Career Growth: Join a team of “wild growth” enthusiasts and happy, enthusiastic over-achievers
Position Overview
This Growth Marketing Specialist, MEA role involves executing and supporting paid media campaigns across assigned MEA markets, including setup, QA, launch, monitoring, pacing, optimization, and reporting. You will manage day-to-day campaign operations across Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads, monitor performance daily, support structured testing roadmaps, coordinate creative and localization workflows, and maintain campaign documentation and reporting accuracy.
Why This Role Matters: As Growth Marketing Specialist, MEA at iHerb, you gain hands-on paid media experience across leading platforms including Google Ads, Meta Ads, and TikTok Ads within a fast-moving MEA market, build strong campaign operations, testing, and reporting skills that are highly transferable across performance marketing careers, work at the world’s largest eCommerce platform dedicated to wellness products, contribute to a mission of making health and wellness accessible to millions worldwide, and join a global team that values entrepreneurial thinking and continuous growth.
Key Responsibilities
Campaign Execution & Operations
- Execute and support paid media campaigns across assigned MEA markets: setup, QA, launch, monitoring, pacing, and reporting
- Manage day-to-day campaign operations across Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and regional platforms
- Implement campaign structures, audience targeting, bidding strategies, budgets, and tracking parameters
Performance Monitoring & Optimization
- Monitor campaign performance daily, identifying issues in pacing, delivery, tracking, and conversion rates
- Support optimization against goals such as CAC, ROAS, LTV, and contribution margin
- Assist with budget pacing and reallocation recommendations across markets, platforms, and campaigns
Creative Testing & Reporting
- Support structured testing roadmaps across creative, audiences, bids, and landing pages
- Coordinate creative workflows, including briefing, localization, and version control
- Maintain campaign documentation, testing trackers, and reporting processes
- Prepare recurring performance reports, insights summaries, and test readouts
Qualifications & Requirements
Educational Requirements
- Bachelor’s degree in Business or a related field preferred
Experience Requirements
- 2–5 years of experience in performance marketing, growth marketing, paid media, or marketing operations
- Hands-on experience executing or supporting paid media campaigns across Google Ads, Meta Ads, TikTok Ads, or similar
- Experience with MEA-specific platforms strongly preferred
Essential Skills
- Strong campaign operations skills, including setup, trafficking, QA, and tracking
- Familiarity with key performance metrics including CAC, ROAS, LTV, CTR, CPC, and CVR
- Professional or native-level fluency in English required; Arabic or Hebrew preferred
- Comfortable with spreadsheets, dashboards, and campaign management platforms
About iHerb
iHerb is on a mission to make health and wellness accessible to all, offering Earth’s best-curated selection of health and wellness products at the best possible value. For more than 25 years, iHerb has been the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, shipping over 50,000 products from over 1,800 brands to customers in 180+ countries. iHerb’s five shared values — Focus on the Customer, Empower Our People, Be Entrepreneurial & Pivot Quickly, Embrace Diversity & Inclusion, and Strive for Simplicity — unite its global team.
Career Excellence: Build hands-on growth marketing expertise at the world’s largest wellness eCommerce platform.
Who Should Apply?
- Performance/Growth Marketers: With 2–5 years of hands-on paid media experience
- MEA Market Specialists:Â Familiar with regional paid media platforms and cultural nuances
- Data-Driven Campaign Operators:Â Comfortable analyzing CAC, ROAS, and conversion metrics
- Arabic/Hebrew Bilingual Candidates:Â Fluent in English with regional language skills a plus
- Detail-Oriented Multitaskers:Â Able to manage multiple campaigns, markets, and deadlines at once
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