Boutiqaat, a pioneering beauty and lifestyle e-commerce platform redefining retail in the GCC, is seeking a talented Digital Innovation Manager in Dubai. At Boutiqaat, innovation isn’t a buzzword — it’s how the company grows. This role combines AI expertise, digital marketing intelligence, product thinking, and project leadership to transform Boutiqaat’s digital systems into a more intelligent, automated, and insight-driven platform — shaping how millions of customers interact with one of the region’s leading beauty and lifestyle destinations.
bout Boutiqaat — Redefining E-Commerce Beauty & Lifestyle
Mission: Redefining e-commerce beauty and lifestyle retail — building a smarter, more efficient platform from the ground up
Digital Vision: AI-powered marketing, customer experiences, and digital product innovations at scale
Customer Impact: Serving millions of customers — shaping how they discover, explore, and purchase beauty and lifestyle products
Culture: Hands-on experience, expert mentorship, real impact — every day offers new challenges and learning opportunities
Why This Digital Innovation Role Stands Out
AI Roadmap Ownership: Develop and lead Boutiqaat’s AI innovation roadmap across marketing, content, CRM, loyalty, and digital product
Generative AI Leadership: Identify and implement Generative AI, AI agents, predictive models, and automation tools across the business
Product Feature Building: Partner with Product and Engineering to build AI features — smart search, virtual try-ons, recommendations, personalization
End-to-End Ownership: Manage AI innovation projects from concept through implementation and optimisation
Position Overview
This Digital Innovation Manager role leads Boutiqaat’s AI innovation strategy across marketing, CRM, loyalty, and digital product, implementing Generative AI, AI agents, and predictive models, deploying AI tools for campaign optimisation and audience segmentation, introducing machine learning for predictive retention and personalised messaging, partnering with Product and Engineering to build AI-powered features, leading prototyping and A/B testing initiatives, evaluating MarTech and AI platforms, and driving organisation-wide AI adoption through training and cross-functional collaboration.
Why This Role Matters: As Digital Innovation Manager at Boutiqaat in Dubai, you own the AI innovation roadmap for a beauty and lifestyle e-commerce platform serving millions of customers, implement Generative AI and LLM-powered tools across marketing, CRM, content, and customer experiences, build AI-powered product features from smart search to virtual try-ons, lead cross-functional teams across Marketing, Product, Engineering, and Data, and shape the future of intelligent e-commerce retail in the GCC.
Key Responsibilities
AI Innovation Roadmap & Strategy
- Develop and lead Boutiqaat’s AI innovation roadmap across marketing, content, CRM, loyalty, and digital product experiences
- Identify and implement emerging technologies including Generative AI, AI agents, predictive models, and automation tools
- Align AI initiatives with revenue growth, customer retention, operational efficiency, and brand differentiation goals
Marketing AI, CRM & Personalisation
- Implement AI solutions for campaign optimisation, audience segmentation, media targeting, and automated performance insights
- Deploy AI-powered tools for content creation across social media, influencer campaigns, SEO, and product content
- Introduce machine learning models for predictive retention, churn prediction, dynamic segmentation, and personalised messaging
- Collaborate with Marketing, CRM, Product, and Tech teams to integrate AI into customer journeys and loyalty programmes
Product, Engineering & AI Feature Development
- Partner with Product and Engineering to build AI-powered features: smart search, recommendations, virtual try-ons, personalisation tools, and automated notifications
- Lead prototyping, pilot programmes, A/B testing, and proof-of-concept initiatives to scale AI solutions
- Work with Data, BI, and Engineering teams to ensure strong data infrastructure supporting AI initiatives
- Evaluate AI platforms, MarTech solutions, and external technology vendors
- Drive organisation-wide AI adoption through training, playbooks, and cross-functional collaboration
Qualifications & Requirements
Educational Requirements
- Bachelor’s Degree in Computer Science, Data Science, Engineering, or a related field — Master’s preferred
Experience Requirements
- 5–8 years of experience in AI/ML, digital innovation, marketing technology, or product management
- Strong knowledge of AI/ML concepts, Generative AI, LLMs, data pipelines, and marketing technology stacks
- Experience with cloud platforms — GCP, AWS, Azure, or Oracle — and containerised solutions
- Hands-on experience with marketing automation platforms, CRM systems, CDPs, and AI content tools
- Strong analytical thinking, stakeholder management, and project leadership skills
- Experience in beauty, fashion, e-commerce, or retail is an advantage
About Boutiqaat — Join a Movement, Not Just a Company
Join Boutiqaat — a company redefining e-commerce beauty and lifestyle retail in the GCC and beyond. At Boutiqaat, innovation is how the company grows, and the Digital Innovation Manager role sits at the very heart of that transformation. With millions of customers and an ambition to build the region’s most intelligent and data-driven beauty commerce platform, Boutiqaat offers Digital Innovation Managers hands-on AI leadership, expert mentorship, real commercial impact, and a chance to help write the next chapter of smart, AI-powered retail.
Career Excellence: Lead AI innovation at one of the GCC’s most exciting beauty and lifestyle e-commerce platforms.
Who Should Apply?
Cross-Functional Leaders: Comfortable leading AI adoption across Marketing, Product, Engineering, and Data teams
AI/ML Product Managers: With 5–8 years of experience in AI-driven digital products or marketing technology
Generative AI & LLM Specialists: Experienced implementing Gen AI tools in marketing, CRM, or e-commerce environments
Digital Marketing Technology Managers: With hands-on MarTech, CRM, and CDP integration experience
E-Commerce AI Innovators: With beauty, fashion, or retail background and a passion for AI-powered customer experiences
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