Edari is recruiting a Brand Loyalty Insights Analyst for one of Dubai’s leading regional hospitality brands — a contract role (renewable subject to performance) focused on delivering actionable insights that drive the continuous evolution and commercial success of a leading loyalty programme. The ideal candidate is a highly analytical and commercially minded professional passionate about transforming customer data into meaningful insights that enhance member engagement, optimise programme performance, and support personalised customer experiences.
About This Hospitality Loyalty Analytics Opportunity
Client: One of the region’s leading hospitality brands — a major loyalty programme in Dubai
Recruiter: Edari — specialist in connecting top talent with leading regional employers
Contract: Contract basis, renewable subject to business requirements and performance
Availability: Immediate joiners or candidates available within 30 days are preferred
What This Insights Analyst Role Will Deliver
Member Analytics: Measure participation, satisfaction, operational performance, and commercial impact of loyalty programmes
Behavioural Insights: Analyse booking patterns, engagement trends, and customer preferences for programme enhancement
Executive Reporting: Produce dashboards and presentations that provide clear insights for senior leadership
Commercial Impact: Measure repeat participation, booking uplift, retention, incremental revenue, and tier engagement
Position Overview
This Brand Loyalty Insights Analyst role serves as the dedicated analytics lead for the Member Experiences programme. You will analyse member behaviour, booking patterns, and engagement trends; manage structured and unstructured member feedback; develop closed-loop feedback processes; measure the commercial impact of member experiences; define and monitor programme success metrics including NPS, sentiment, and participation rates; develop customer segmentation models and predictive analytics; produce executive-level dashboards; ensure data accuracy and governance; and partner with CRM and technology teams to improve reporting automation and real-time analytics capabilities.
Why This Role Matters: As Brand Loyalty Insights Analyst for a leading Dubai hospitality brand, you own the analytics backbone of a major regional loyalty programme, translate complex member data into commercial recommendations for senior leadership, build segmentation and predictive models that drive personalised experiences, measure booking uplift and retention impact from loyalty initiatives, and shape how one of the region’s most recognised hospitality brands retains and rewards its most valuable members.
Key Responsibilities
Loyalty Programme Analytics & Measurement
- Serve as the dedicated analytics lead for the Member Experiences programme, measuring participation, satisfaction, operational performance, and commercial impact
- Analyse member behaviour, booking patterns, engagement trends, and customer preferences to identify programme enhancement opportunities
- Measure the behavioural and commercial impact of member experiences, including repeat participation, booking uplift, retention, incremental revenue, and tier engagement
- Define and monitor programme success metrics including NPS, satisfaction, sentiment analysis, participation rates, and member engagement
Segmentation, Predictive Analytics & Feedback
- Develop customer segmentation models, predictive analytics, and behavioural insights to support personalisation and targeted campaigns
- Manage and evaluate structured and unstructured member feedback from surveys, digital channels, contact centres, hotels, and direct interactions
- Develop and maintain closed-loop feedback processes to ensure insights drive continuous improvement
- Evaluate the effectiveness of new member benefits and partnerships using customer feedback, behavioural data, and commercial performance
Reporting, Dashboards & Data Governance
- Produce executive-level dashboards, reports, and presentations with clear insights and strategic recommendations for senior leadership
- Develop and maintain end-to-end dashboards and reporting solutions to monitor programme performance and member engagement
- Ensure data accuracy, governance, and consistency across loyalty reporting systems and feedback platforms
- Partner with CRM and technology teams to improve data capture, reporting automation, and real-time analytics capabilities
Qualifications & Requirements
Educational Requirements
- Bachelor’s Degree in Data Analytics, Business, Hospitality Management, Economics, Statistics, Marketing, or a related discipline
- Professional certifications in analytics, BI, or data visualisation tools are desirable
Experience Requirements
- Minimum 5 years’ experience in loyalty analytics, customer insights, CRM analytics, business intelligence, or customer experience measurement
- 5+ years of hospitality experience — luxury hospitality, travel, airlines, or premium lifestyle strongly preferred
- Proven ability to measure customer behaviour, engagement, retention, and revenue impact from loyalty initiatives
Technical Skills
- Advanced proficiency with analytics platforms: Salesforce, Power BI, Tableau, or similar BI tools
- Strong understanding of customer lifecycle management, segmentation, personalisation, and behavioural analytics
- Excellent data storytelling skills with ability to present insights to senior stakeholders
About This Opportunity — Edari & Dubai’s Leading Hospitality Brand
Edari is connecting top analytics talent with one of Dubai’s leading regional hospitality brands for a high-impact Brand Loyalty Insights Analyst contract role. If you are a commercially minded analytics professional with a passion for loyalty programmes, CRM insights, and data-driven member experience improvement, this opportunity offers you a strategic analytics leadership position at the heart of one of the region’s most recognised hospitality and loyalty ecosystems.
Career Excellence: Transform loyalty data into commercial impact for one of Dubai’s most prestigious hospitality brands.
Who Should Apply?
- Loyalty Analytics Professionals: With 5+ years of loyalty programme measurement and CRM analytics experience
- Hospitality Data Analysts: With luxury hotel, travel, or airline customer insights expertise
- Power BI / Tableau Specialists: Experienced building executive-level dashboards and management reporting
- NPS & Sentiment Analysts: Skilled measuring customer satisfaction and programme effectiveness
- Immediate Joiners: Available to start within 30 days from offer acceptance in Dubai
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