TikTok — the world’s leading short-form mobile video platform with offices in Dubai, Los Angeles, Singapore, London, Tokyo, and beyond — is seeking a skilled Measurement Partner — Centre of Excellence in Dubai. As a key regional specialist solving complex performance advertising challenges, this individual contributor role partners with regional measurement, product, and sales teams to analyse sophisticated datasets, optimise ad campaigns, improve ROI, and directly shape TikTok’s broader regional measurement strategy through deep analytical initiatives, prototype tooling, and experimental methodology design.
About TikTok — Always Day 1
Mission: Inspire creativity and bring joy — connecting billions of people through authentic short-form video experiences
Global Footprint: Headquarters in Los Angeles and Singapore — offices in Dubai, London, New York, Tokyo, Seoul, Paris, Berlin, Jakarta, Dublin
Measurement Team: At the intersection of sales, product, analytics, and marketing — demonstrating and improving advertising effectiveness
Culture: Curiosity, humility, Always Day 1 mindset — every challenge is an opportunity to learn and innovate as one team
Why This Measurement Partner Role Stands Out
Regional Measurement Authority: Serve as a key regional specialist for full-funnel measurement and performance advertising challenges across the MENA region
Prototype & Tooling Leadership: Lead creation and deployment of sophisticated custom insights, ad effectiveness meta-analysis, and measurement tooling for large-scale data environments
Cross-Functional Influence: Drive projects independently and influence regional measurement, product, and sales stakeholders in a matrixed global environment
Strategy Shaping: Directly influence and shape TikTok’s broader regional measurement strategy through data-driven insight and experimental design
Position Overview
This Measurement Partner — Centre of Excellence at TikTok collaborates with regional sales and measurement teams to develop and implement measurement strategies driving business growth, supports ideation and prototyped deployment of sophisticated custom insights and ad effectiveness meta-analysis, acts as a regional full-funnel measurement specialist, designs and tests bidding, targeting, and optimisation methods, tracks and reports advertiser success metrics, develops and maintains dashboards and tools to track KPIs and campaign effectiveness, analyses data from ad performance and market trends, and provides actionable insights to optimise ad campaigns and improve ROI.
Why This Role Matters: As Measurement Partner — Centre of Excellence at TikTok in Dubai, you sit at the very intersection where data science meets advertising strategy — analysing complex datasets that reveal how TikTok drives real business outcomes for advertisers across branding and performance objectives, building the experimental methodologies and measurement tooling that define what best practice looks like in the region, and shaping the future of advertising measurement at one of the world’s most influential technology platforms from Dubai’s vibrant digital economy.
Key Responsibilities
Regional Measurement Strategy & Business Growth
- Collaborate with regional sales and measurement teams to develop, implement, and lead measurement strategies that drive business growth
- Act as a regional specialist on full-funnel measurement, contributing to cross-functional projects across the MENA region
- Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve regional capabilities
Custom Insights, Tooling & Experimental Design
- Support ideation, creation, and prototyped deployment of sophisticated custom insights and ad effectiveness meta-analysis
- Build tooling for large-scale data environments for use by wider regional measurement teams
- Design and test bidding, targeting, and optimisation methods to support new product and feature development
Analytics, Dashboards & ROI Reporting
- Track and report advertiser success metrics to support and grow adoption of measurement solutions across the region
- Develop and maintain dashboards, reports, and tools to track Source of Truth (SoT), KPIs, and campaign effectiveness
- Analyse and interpret data from ad performance, user behaviour, and market trends
- Provide actionable insights and recommendations to sales and measurement teams to optimise ad campaigns and improve ROI
Qualifications & Requirements
Minimum Qualifications
- Strong, proven experience in analytics and digital advertising from large marketing organisations or measurement suppliers
- Bachelor’s Degree in a quantitative field — Statistics, Mathematics, Economics, or Computer Science
- Proven experience in Data Science, Data Analysis, Measurement, or a related field
- Demonstrated ability to drive projects independently and influence cross-functional stakeholders in a matrixed environment
- Strong analytical and problem-solving skills with ability to interpret complex data sets and communicate insights effectively
- Excellent communication and collaboration skills for working with regional measurement and sales teams
- Exceptional time management and goal-oriented task management skills
Preferred Qualifications
- Experience within the regional digital advertising ecosystem — media agencies and data-driven marketing organisations
- Experience executing custom analytical work — SQL, HIVE, R, or Python preferred
- Proficiency in data analysis and visualisation tools — SQL, Excel, Tableau, or Power BI
- Familiarity with privacy-first innovation for marketing measurement systems
About TikTok Measurement — Where Data Meets Creativity
TikTok’s Measurement team sits at the intersection of sales, product, analytics, and marketing — responsible for demonstrating and improving the effectiveness of advertising on the world’s leading short-form video platform. By partnering with advertisers, agencies, and cross-functional teams, the team interprets campaign performance, shapes measurement strategies, and unlocks stronger business outcomes through data-driven insights. The Measurement Partner — Centre of Excellence role in Dubai is a rare opportunity to serve as a regional authority on full-funnel advertising measurement while directly shaping how TikTok proves and improves ROI for its regional and global advertiser base.
Career Excellence: Shape regional advertising measurement strategy at TikTok in Dubai — where analytical excellence and creative platform innovation converge.
Who Should Apply?
- Digital Advertising Analytics Specialists: With proven measurement and ad performance analytics experience at marketing scale
- Full-Funnel Measurement Experts: With experience across branding and performance measurement methodologies
- SQL / Python / Tableau Practitioners: Experienced building custom insights, dashboards, and analytical tooling in large data environments
- Independent Project Drivers: Able to lead analytics initiatives and influence cross-functional regional stakeholders autonomously
- Media Agency & MarTech Professionals: With regional digital advertising ecosystem experience across the MENA market
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