Kitopi, a creator of magical food experiences and one of the greatest success stories in the food tech space, is seeking a Brand Executive to own end-to-end brand strategy and performance across multiple markets. This role ensures consistency, scalability and strong consumer relevance for a portfolio of 200+ homegrown food brands.
About Kitopi — MENA’s Fastest Unicorn
Founded: Launched in Dubai, UAE, in January 2018
Milestone: Achieved Unicorn status by July 2021, the fastest company in MENA to do so
Scale: Over 6,000 employees, 200+ locations across UAE, KSA, Kuwait, Bahrain and Qatar
Technology: Powered by its proprietary Smart Kitchen Operating System (SKOS)
Career Opportunity & Brand Impact
Portfolio Scale: Own brand strategy across a diverse portfolio of 200+ brands
Innovation Focus: Kitopi’s roadmap centers on AI, data science and robotics reinventing food tech
Cross-Functional Exposure: Work with Chefs, Operations, Supply Chain, Finance, Tech and Product
Career Growth: Extensive learning opportunities through the Kitopi Academy
Position Overview
This Brand Executive role involves owning end-to-end brand strategy and performance across multiple markets, leading go-to-market planning for brand launches and campaigns, driving data-led decision making through sales and performance analysis, optimizing brand performance on delivery aggregators, working cross-functionally to translate brand strategy into executable plans, co-owning menu and product roadmaps, and monitoring competitive landscape and category trends.
Why This Role Matters: As a Brand Executive at Kitopi, you shape the strategy behind a diverse portfolio of 200+ food brands across multiple MENA markets, apply data-driven insights to identify growth opportunities and refine positioning, collaborate across Chefs, Operations, Tech and Marketing to bring brand strategy to life, own delivery aggregator performance in partnership with Customer Success teams, and grow within one of the region’s fastest-scaling food tech unicorns.
Key Responsibilities
Brand Strategy & Go-to-Market
- Own the end-to-end brand strategy and performance across multiple markets, ensuring consistency, scalability and consumer relevance
- Lead go-to-market planning for brand launches, menu innovations and seasonal campaigns
Data-Driven Performance
- Drive data-led decision making by analyzing sales, conversion, ratings, customer feedback and campaign performance
- Optimize brand performance on delivery aggregators in partnership with Customer Success and Performance Marketing teams
Cross-Functional Collaboration
- Work cross-functionally with Chefs, Operations, Supply Chain, Finance, Tech and Product to execute brand strategy
- Co-own menu and product roadmaps with the Chef squad, focusing on menu engineering, quality and consistency
Market Monitoring & Planning
- Monitor the competitive landscape and category trends to refine positioning and execution
- Own the brand calendar and performance reviews, applying learnings to future launches and optimizations
Qualifications & Requirements
Educational Requirements
- Bachelor’s degree in Marketing, Business Administration or a related field
Experience Requirements
- 2-4 years of experience in brand management, growth marketing or commercial roles within F&B, hospitality or consumer sectors
Essential Skills
- Strong analytical skills with the ability to interpret data and translate insights into brand strategies
- Solid project management and cross-functional collaboration skills
- Excellent communication, organizational and stakeholder management skills
- Ability to thrive in a fast-paced, results-driven environment
- High attention to detail, problem-solving mindset and continuous improvement approach
- Fluency in Arabic is required
About Kitopi
Join Kitopi, a creator of magical food experiences that discovers, creates and curates homegrown brands from the region, for the region. Launched in Dubai in 2018, Kitopi became MENA’s fastest unicorn by 2021, now operating over 200 brands across 200+ locations in the UAE, KSA, Kuwait, Bahrain and Qatar, powered by its proprietary Smart Kitchen Operating System and a team of over 6,000 Kitopians from 70+ nationalities.
Career Excellence: Shape the future of food brands within MENA’s fastest-growing food tech unicorn.
Who Should Apply?
- Brand Managers & Marketers: With 2-4 years in F&B, hospitality or consumer brand roles
- Growth Marketing Professionals: Comfortable with data-driven brand decision making
- Arabic-English Bilingual Candidates: Fluent in Arabic with strong stakeholder management skills
- Cross-Functional Collaborators: Experienced working across culinary, ops and tech teams
- Delivery Platform Marketers: Familiar with optimizing brand performance on food delivery aggregators
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