We are a fast-growing global mother & baby consumer brand, dedicated to delivering innovative products that support families worldwide. We are looking for an experienced PR Manager to lead our PR initiatives across the Middle East region, based remotely in the United Arab Emirates or Lebanon. This role is responsible for developing localized communication strategies, building strong media relationships, managing brand reputation, and driving impactful PR campaigns that support business growth and regional marketing objectives.
About the Company
Industry Focus: Global mother & baby consumer products supporting families worldwide
Market Presence: Strong presence across North America, Europe, the Middle East, and other international markets
Brand Strategy: Building a trusted global brand through product innovation, localized marketing, and integrated communications
Regional Focus: Based in the UAE or Lebanon with deep understanding of the regional media landscape
Career Opportunity in UAE Public Relations & Communications
Strategic Location: United Arab Emirates — a key regional hub for media and brand communications
Remote Flexibility: Flexible remote working environment open to candidates in the UAE or Lebanon
Regional Visibility: Lead impactful regional communications initiatives with strong business visibility
Career Growth: Opportunity to shape the brand’s growth and reputation across the Middle East
Position Overview
This PR Manager role is responsible for developing and executing regional PR strategies aligned with the company’s global and regional Integrated Marketing Communications (IMC) strategy. You will build and maintain strong media relationships across the Middle East, lead regional PR campaigns and product launches, monitor traditional and social media for reputational risks, and collaborate with internal content teams to develop localized PR materials and brand narratives.
 Why This Role Matters: As PR Manager for the Middle East, you shape brand perception and media presence for a fast-growing global consumer brand across a critical region, build lasting relationships with regional media, journalists, and key opinion leaders, lead high-visibility campaigns and product launches, work in a flexible remote environment based in the UAE, and collaborate with multicultural teams across multiple international markets.
Key Responsibilities
Regional PR Strategy
- Develop and execute regional PR strategies aligned with the company’s global and regional IMC strategy
- Define communication priorities across media, influencers, industry organizations, and key stakeholders
- Develop messaging frameworks and communication topics for consistent brand positioning across the Middle East
Media Relations
- Build and maintain strong relationships with mainstream media, parenting publications, lifestyle media, and key opinion leaders
- Organize media interviews, executive interviews, press events, and participation in industry conferences
- Drive localized media content, including bilingual press releases, feature stories, and brand storytelling
PR Campaigns & Events
- Lead regional PR campaigns, product launches, parenting initiatives, brand collaborations, and media events
- Work closely with the IMC team to integrate PR initiatives into broader marketing campaigns
- Coordinate with local PR agencies and external partners for high-quality campaign execution and issue management
Reputation Management & Content Development
- Monitor traditional and social media across Middle Eastern markets
- Identify potential reputational risks and recommend proactive communication strategies
- Collaborate with internal content teams to maximize media content distribution and amplification
- Develop localized PR materials, brand narratives, and communication assets for regional use
Qualifications & Requirements
Educational Requirements
- Bachelor’s degree or above in Public Relations, Communications, Marketing, Journalism, or a related field
Experience Requirements
- At least 5 years of experience in Public Relations, Brand Communications, or Corporate Communications
- Previous experience in the mother & baby industry is highly preferred
- Established relationships with local media, journalists, editors, agencies, and relevant organizations
Essential Skills
- Strong understanding of Middle Eastern culture, media landscape, and consumer behavior
- Excellent verbal and written communication skills in Arabic and English
- Proven experience in brand communications, crisis management, and cross-cultural communication
- Strong project management, stakeholder management, and execution skills in a fast-paced environment
Preferred Qualifications
- Professional proficiency in both Arabic and English
- Candidates currently residing in Lebanon or the UAE
- Experience working within the Lebanese market or strong familiarity with the Lebanese media landscape
- Experience working with international consumer brands is a strong advantage
Why Join This Global Brand
This is an opportunity to join a fast-growing global consumer brand with expanding international markets, collaborating with multicultural teams across multiple regions. The PR Manager role offers the chance to lead impactful regional communications initiatives with strong business visibility, all within a flexible remote working environment. This is a genuine opportunity to shape the brand’s growth and reputation across the Middle East.
Career Excellence: Lead Middle East communications strategy for a globally expanding family consumer brand.
Who Should Apply?
- Experienced PR Professionals:Â With 5+ years in public relations or brand communications
- Bilingual Communicators:Â Fluent in both Arabic and English, comfortable with regional media
- Mother & Baby Industry Specialists:Â With prior experience in family or consumer product brands
- Regional Media Relations Experts:Â With established relationships across Middle East media outlets
- Remote-First Professionals:Â Based in the UAE or Lebanon, seeking flexible remote PR leadership roles
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