Midway Farm Equipment — a family-operated agricultural machinery and parts dealership founded in 1932 and proudly serving the upper Midwest 5-state region — has an immediate opening for a driven and customer-focused Field Sales Representative in Windom, Minnesota. In this rewarding field role, you will sell new and used agricultural equipment from leading brands including Massey Ferguson, Gleaner, Precision Planting, and Versatile to both new and existing farm customers — visiting farms in person, building lasting relationships, identifying equipment needs, and presenting tailored solutions. The compensation package includes a competitive base salary plus uncapped commission, a company vehicle, and a comprehensive benefits package including medical, dental, vision, IRA with company match, and paid time off.
Competitive Base Salary + Uncapped Commission | 🚗 Company Vehicle | 🏥 Medical + Dental + Vision | Immediate Opening
About Midway Farm Equipment — Upper Midwest’s Trusted Ag Dealer Since 1932
Founded: 1932 — over 90 years of family-operated agricultural equipment sales and service with deep roots in Minnesota’s farming community
Brands: Massey Ferguson, Gleaner, Precision Planting, Versatile, and many leading short-line agricultural equipment brands
Territory: Single-store operation servicing the entire upper Midwest 5-state region — a large, well-established customer base of working farm operations
Services: New and used equipment sales, parts, and full service — a complete one-stop agricultural equipment solution for Midwest farmers
Culture: Family-operated with community roots — a professional, team-oriented workplace where individual contribution is recognized and well rewarded
Why Join Midway Farm Equipment as Field Sales Rep in Windom, MN?
Uncapped Earning Potential: Competitive base salary plus uncapped commission — the harder you work and the more relationships you build, the more you earn
Company Vehicle Provided: Full company vehicle provided for field sales activities — covering your territory across the upper Midwest without out-of-pocket vehicle costs
Comprehensive Benefits: Medical, dental, vision, HSA, life and disability insurance, AFLAC supplemental coverage, Simple IRA with company match, paid time off, and bereavement pay
Legacy Brand: Represent Massey Ferguson, Gleaner, and Precision Planting — some of the most trusted and recognized names in American agricultural equipment — to a loyal, established farmer customer base
Position Overview
This Field Sales Representative role at Midway Farm Equipment in Windom, Minnesota is a full-time, field-based agricultural equipment sales position with an immediate start available. You will be responsible for selling new and used farm equipment to both new and existing customers across the upper Midwest — actively seeking new business through cold calls, farm visits, and lead follow-up; building and maintaining long-term customer relationships through regular on-site contact; identifying customer equipment needs and recommending the right solutions from Midway’s portfolio of Massey Ferguson, Gleaner, Precision Planting, Versatile, and short-line brands; preparing quotes, financing options, and purchase agreements; attending equipment demonstrations, field days, and trade shows; and collaborating with the service and parts teams to ensure complete customer satisfaction from sale through to after-sales support. The compensation package combines a competitive base salary with uncapped commission potential, a company vehicle, and a market-leading benefits package that includes medical, dental, vision, IRA with match, and paid leave — making this one of the most attractive agricultural sales opportunities currently available in Minnesota’s farm equipment sector.
Why This Role Matters: As Field Sales Representative at Midway Farm Equipment, you are the face of a 90-year-old family legacy that Minnesota’s farming community has trusted across multiple generations — your customer relationships, your product knowledge, and your commitment to service directly carry that legacy forward, you sell equipment that genuinely matters — Massey Ferguson tractors, Gleaner combines, Precision Planting technology, and Versatile machinery that working farm families depend on every single season to plant, grow, and harvest their livelihoods, the uncapped commission structure means your earning potential is directly connected to your effort, your relationship-building, and your knowledge — making this one of the rare agricultural sales roles where ambition is genuinely and proportionally rewarded, and you join a family-operated team that values honesty, dependability, and community — the kind of organization where your word means something and your contribution is recognized and genuinely appreciated.
Key Responsibilities
Agricultural Equipment Sales — New & Used
- Sell new and used agricultural equipment from Midway’s portfolio — including Massey Ferguson tractors, Gleaner combines, Precision Planting systems, Versatile equipment, and leading short-line brands — to new and existing farm customers
- Actively seek out new customers through cold calls, direct farm visits, lead responses, and community networking — consistently building and expanding the active customer base across the upper Midwest territory
- Identify each customer’s unique equipment needs, operational challenges, and budgetary requirements — recommending the right equipment solution with the confidence and expertise that comes from genuine product knowledge
- Prepare accurate, competitive, and professionally presented quotes, financing options, and purchase agreements — moving customers smoothly through the sales process from initial inquiry to signed deal
Customer Relationship Building & Territory Management
- Build and maintain strong, long-term relationships with both new and existing farm customers through regular follow-up calls, on-site farm visits, and consistent personal engagement throughout the growing season
- Manage your assigned territory across the upper Midwest 5-state region efficiently — planning customer visits, prioritizing high-opportunity accounts, and ensuring every customer feels valued and well-served
- Respond promptly and professionally to all customer inquiries, equipment concerns, and after-sales requests — ensuring a seamless, positive ownership experience that drives loyalty and repeat business
- Maintain accurate, up-to-date records of all sales activities, customer interactions, and pipeline opportunities — providing the Sales Manager with clear visibility into territory performance and forecasting
Product Knowledge, Demonstrations & Trade Shows
- Maintain deep, current knowledge of all product features, specifications, competitive advantages, and industry trends for the full range of equipment brands Midway Farm Equipment sells and services
- Attend equipment demonstrations, field days, and agricultural trade shows across the region — representing Midway Farm Equipment and its brands professionally and knowledgeably to prospective customers
- Present equipment capabilities compellingly and accurately in farm-side demonstrations — translating product specifications into the real-world operational benefits that resonate with working farmers
- Stay current with market trends, competitor products, commodity price movements, and farming practice changes that affect equipment purchasing decisions across the upper Midwest
Team Collaboration & Customer Satisfaction
- Collaborate closely and constructively with Midway’s service and parts departments to ensure every customer’s post-sale experience is as strong as the sales experience — protecting long-term loyalty
- Communicate customer feedback, equipment performance observations, and field insights back to the Midway team — contributing to continuous improvement of the company’s products, services, and customer approach
- Meet or exceed monthly and annual sales targets — maintaining the performance standards that contribute to Midway Farm Equipment’s long-term growth and community reputation
- Perform additional duties as assigned by the Sales Manager — approaching every task with the same professionalism, dependability, and commitment that defines Midway’s 90-year reputation
Qualifications & Requirements
Educational Requirements
- High School diploma or equivalent is the minimum required — a Bachelor’s degree in Agriculture, Business, or a related field is preferred and will be seen as a meaningful advantage
Experience Requirement
- A minimum of 5 years of experience in agricultural equipment sales or a closely related field is strongly preferred — with 3 or more years of equipment sales experience considered for strong candidates
- Strong understanding of farming practices, crop production operations, and agricultural equipment applications across the upper Midwest — practical farm knowledge is a genuine differentiator in this customer-facing role
Essential Skills & Requirements
- Excellent communication, negotiation, and customer service skills — the ability to build trust with farmers quickly, present solutions persuasively, and close sales professionally
- Willingness to work extended hours including evenings and weekends as needed — agricultural sales is seasonal and customer-driven, requiring flexibility and genuine commitment
- Self-motivated, dependable, and honest — someone who manages their own time effectively, holds themselves accountable for results, and represents Midway Farm Equipment with integrity
- Basic proficiency in Microsoft Office for sales record keeping, reporting, and customer communication
- Acceptable Motor Vehicle record, current valid driver’s license, and full ability to operate a motor vehicle across the upper Midwest territory
About Midway Farm Equipment — 90+ Years of Agricultural Excellence
Midway Farm Equipment is a family-operated agricultural machinery and parts dealership based in Windom, Minnesota, proudly serving the farming community of the upper Midwest since 1932. Specializing in the sales and service of leading agricultural brands including Massey Ferguson, Gleaner, Precision Planting, Versatile, and a wide range of short-line equipment, Midway has built its reputation over more than 90 years on honesty, product expertise, and genuine care for the farming families it serves. While maintaining its proud single-store roots, Midway’s service territory covers the entire upper Midwest 5-state region — giving its field sales team access to a broad, well-established, and loyal customer base of working farmers who trust the Midway name across multiple generations.
Who Should Apply?
- Agricultural Equipment Sales Professionals: With 3–5+ years of farm equipment sales experience and a strong understanding of Midwest farming operations and machinery
- Massey Ferguson / Gleaner Brand Specialists: With existing knowledge of these leading ag equipment brands and the ability to represent them confidently to Minnesota and upper Midwest farmers
- Relationship-Driven Sales People: Who genuinely enjoy visiting farms, building long-term customer trust, and solving real operational problems with the right equipment solution
- Ambitious Self-Starters: Motivated by uncapped commission potential and excited by the challenge of growing a sales territory across one of America’s most productive agricultural regions
- Minnesota / Upper Midwest Residents: Already based in or near Windom, MN — or willing to relocate — with a clean driving record and the flexibility to travel the 5-state territory
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